
LESSON 3: INTRODUCTION TO VALUATION TECHNIQUES
(Lesson 3 — Dr. Abha Gupta, Rukmini Devi Institute of Advanced Studies)
3.1 What is Valuation? — Concept and Importance
In the world of business, valuation has become increasingly important. Since the emergence of corporate
organizational structures — particularly the company form of business — valuation has taken centre
stage. Nowadays, valuation is necessary for everything: starting a business, growing it, merging with
another company, winding it up, etc.
The process of evaluating or determining the worth of certain assets — real or intangible, securities,
liabilities, and a particular business as a going concern — is known as valuation. 'Value' refers to an
object's material or monetary worth, which can be calculated using a medium of trade. It is an evaluation
that yields a statement of opinion rather than mathematical precision.
The process of estimating a company's current and prospective values is known as business valuation.
Every aspect of a business is examined throughout the valuation process in order to establish the value
of the company as well as its departments or units. Determining the business's intrinsic worth is the
primary objective of the valuation procedure.
3.1.1 Value vs. Price — A Critical Distinction
One of the most fundamental concepts in valuation is the distinction between VALUE and PRICE. These
two terms are often used interchangeably in everyday language but carry profoundly different meanings
in finance:
The intrinsic or fundamental worth of
an asset — what it is truly worth based
on its ability to generate future cash
flows.
What someone actually pays for an
asset in the marketplace at a given
point in time.
Driven by fundamentals: future cash
flows, growth rate, risk, and discount
rate.
Driven by supply and demand, market
sentiment, information availability, and
investor behaviour.
Relatively stable over time (changes
slowly as fundamentals change).
Volatile — can change daily or even
minute-to-minute in stock markets.
Different analysts may arrive at
different values based on different
assumptions.
Objective — it is the actual transaction
price agreed upon between buyer and
seller.
Value investors seek assets where
Price < Value (undervalued) to
generate superior returns.
Price is what you pay; value is what
you get (Warren Buffett).
The core premise of fundamental analysis (and therefore, corporate valuation) is that value and price do
not always coincide. When price is below value, the asset is undervalued — a buying opportunity. When
price exceeds value, the asset is overvalued — a selling opportunity. Over time, in efficient markets, price
tends to converge towards value.
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EXAM TIP: Always clarify the distinction between value and price at the start of any valuation
question. Value is what you calculate; price is what you observe in the market. They diverge due to
market inefficiencies, sentiment, and information asymmetry.
3.1.2 Contexts/Applications of Valuation