International Relations English II Block 3 Unit 1 focuses on business terminology and communication strategies essential for effective negotiation. The content covers key concepts such as soft and hard skills, discrimination in the workplace, and brand positioning. Designed for students in international relations, this unit provides practical insights into business etiquette and globalization. It includes exercises and discussions to enhance understanding of the human dimension in business contexts.

Key Points

  • Explains the difference between soft and hard skills in business settings.
  • Discusses the impact of discrimination and human dimensions in the workplace.
  • Covers brand positioning and marketing strategies for effective communication.
  • Analyzes the role of globalization in contemporary business practices.
cinthia
9 pages
Language:English
Type:Study Guide
Business
cinthia
9 pages
Language:English
Type:Study Guide
Business
89
/ 9
Grado en Relaciones Internacionales
Inglés II
Bloque 3 Tema 1
BLOCK 3 – UNIT 9 – BUSINESS TERMINOLOGY
What is business?
Business is an inevitable part and parcel of
the society for which English is the
primary source of language.
Business etiquette makes
communication and negotiation easier.
In this unit, we will cover some terminology related to
the business world, to balance the background financial
vocabulary knowledge that you have already acquired.
THERE ARE DIFFERENT AREAS IN BUSINESS THAT SHOULD BE KNOWN
LET’S CHECK IT OUT
HE LOOKS HAPPY
BUT IT’S ALL FAKE
Grado en Relaciones Internacionales
Inglés II
Bloque 3 Tema 1
1. Do you know what are soft and hard skills? Name at least 5 for each.
Which skills do you think that apply for each of these situations?
1. Employed someone with a doctorate in mathematics to work on risk
probabilities.
2. Gave her three days off to a team member who said that had family problems at
home.
3. Analyzed her own feelings of frustration that the project was going too slowly.
4. Dealt politely but firmly with request by her boss to finish the project a month
early.
2. In a company, there are several issues related to “the human dimension”. This
means that certain areas of your workers should be considered in order to avoid
discriminatory practices. All of these have their own name. Let’s think about
these reprehensible practices:
a. If a woman is unfairly treated just because she is a woman, she is a victim
of →
b. The fixed and unjustified ideas of what men and women can do, and
about the roles they can have, is a form of →
HARD SKILLS
HARD SKILLS
Grado en Relaciones Internacionales
Inglés II
Bloque 3 Tema 1
c. If someone is treated unfairly because of their race or ethnicity, they are
a victim of →
d. People can also be discriminated against because of their age, and that is
called →
e. When you want to act against these types of attitudes and help is given
in education and employment to groups who were previously
discriminated against, this is called →
A brand is a name given to a product or group of products so that they can be
easily recognized. Professional marketers have to create, maintain, protect and
enhance brands.
A firm can position a brand by emphasizing its characteristics and benefits in
relation to other brands (brand positioning). A company can position its
products in relation to competing products (product positioning) or it can
position itself in relation to other companies (positioning map).
3. Think about 5 brands that you can instantly recall and write them down. Then.
Let’s share them with the rest of the class.
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End of Document
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FAQs

What are soft and hard skills in business?
Soft skills refer to interpersonal abilities such as communication, teamwork, and problem-solving, while hard skills are specific, teachable abilities like data analysis or programming. Understanding the balance between these skills is crucial for effective workplace performance. For instance, a project manager may need strong leadership (soft skill) alongside technical expertise in project management software (hard skill).
How does discrimination affect the workplace?
Discrimination in the workplace can lead to a toxic environment, decreased employee morale, and legal repercussions for companies. It manifests in various forms, including gender, racial, and age discrimination, which can hinder career advancement for affected individuals. Addressing these issues through training and policy changes is essential for fostering an inclusive workplace.
What is brand positioning and why is it important?
Brand positioning refers to how a brand differentiates itself from competitors in the minds of consumers. It involves defining the brand's unique value proposition and communicating it effectively. Effective brand positioning can lead to increased customer loyalty and market share, making it a critical aspect of marketing strategy.
What role does globalization play in business today?
Globalization has transformed business practices by enabling companies to operate on an international scale. It facilitates trade, investment, and the movement of goods and services across borders. However, it also presents challenges such as increased competition and the need for cultural sensitivity in marketing strategies.
What topics are covered in International Relations English II Block 3 Unit 1?
This unit covers business terminology, communication strategies, and the human dimension in business. It includes discussions on soft and hard skills, discrimination in the workplace, brand positioning, and the effects of globalization. The content is designed to enhance students' understanding of effective business practices in an international context.

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