Cambridge O Level Business Studies 7115/12 Mark Scheme

Cambridge O Level Business Studies 7115/12 Mark Scheme

Cambridge O Level Business Studies 7115/12 Mark Scheme provides detailed evaluation criteria and marking guidelines for the examination. This document outlines the assessment structure, including marking principles and specific content relevant to the exam. It serves as a valuable resource for educators and students preparing for the O Level Business Studies exam. The mark scheme includes various question types, including definitions, calculations, and explanations, ensuring comprehensive coverage of the syllabus.

Key Points

  • Includes marking criteria for Cambridge O Level Business Studies
  • Covers various question types like definitions and calculations
,
  • Ayesha Siddiqui
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This document consists of 11 printed pages.
©
UCLES 2020
[Turn ove
r
Cambridge O Level
BUSINESS STUDIES 7115/12
Paper 1 Short Answer/Structured Response May/June 2020
MARK SCHEME
Maximum Mark: 80
Published
Students did not sit exam papers in the June 2020 series due to the Covid-19 global pandemic.
This mark scheme is published to support teachers and students and should be read together with the
question paper. It shows the requirements of the exam. The answer column of the mark scheme shows the
proposed basis on which Examiners would award marks for this exam. Where appropriate, this column also
provides the most likely acceptable alternative responses expected from students. Examiners usually review
the mark scheme after they have seen student responses and update the mark scheme if appropriate. In the
June series, Examiners were unable to consider the acceptability of alternative responses, as there were no
student responses to consider.
Mark schemes should usually be read together with the Principal Examiner Report for Teachers. However,
because students did not sit exam papers, there is no Principal Examiner Report for Teachers for the June
2020 series.
Cambridge International will not enter into discussions about these mark schemes.
Cambridge International is publishing the mark schemes for the June 2020 series for most Cambridge
IGCSE™ and Cambridge International A & AS Level components, and some Cambridge O Level
components.
7115/12 Cambridge O Level – Mark Scheme
PUBLISHED
May/June 2020
© UCLES 2020 Page 2 of 11
Generic Marking Principles
These general marking principles must be applied by all examiners when marking candidate answers.
They should be applied alongside the specific content of the mark scheme or generic level descriptors
for a question. Each question paper and mark scheme will also comply with these marking principles.
GENERIC MARKING PRINCIPLE 1:
Marks must be awarded in line with:
• the specific content of the mark scheme or the generic level descriptors for the question
• the specific skills defined in the mark scheme or in the generic level descriptors for the question
• the standard of response required by a candidate as exemplified by the standardisation scripts.
GENERIC MARKING PRINCIPLE 2:
Marks awarded are always whole marks (not half marks, or other fractions).
GENERIC MARKING PRINCIPLE 3:
Marks must be awarded positively:
• marks are awarded for correct/valid answers, as defined in the mark scheme. However, credit
is given for valid answers which go beyond the scope of the syllabus and mark scheme,
referring to your Team Leader as appropriate
• marks are awarded when candidates clearly demonstrate what they know and can do
• marks are not deducted for errors
• marks are not deducted for omissions
• answers should only be judged on the quality of spelling, punctuation and grammar when these
features are specifically assessed by the question as indicated by the mark scheme. The
meaning, however, should be unambiguous.
GENERIC MARKING PRINCIPLE 4:
Rules must be applied consistently e.g. in situations where candidates have not followed
instructions or in the application of generic level descriptors.
GENERIC MARKING PRINCIPLE 5:
Marks should be awarded using the full range of marks defined in the mark scheme for the question
(however; the use of the full mark range may be limited according to the quality of the candidate
responses seen).
GENERIC MARKING PRINCIPLE 6:
Marks awarded are based solely on the requirements as defined in the mark scheme. Marks should
not be awarded with grade thresholds or grade descriptors in mind.
7115/12 Cambridge O Level – Mark Scheme
PUBLISHED
May/June 2020
© UCLES 2020 Page 3 of 11
Question Answer Marks
1(a) Define ‘specialisation’.
Award 2 marks for a full definition. Award 1 mark for a partial definition.
Way in which work is divided so each worker concentrates on a specific task
so become expert at it [2]
When people and businesses concentrate on what they are best at [2]
Partial definition e.g. workers do only one job [1]
2
1(b) Identify two reasons why a government might introduce import
controls.
Award 1 mark per reason.
Points might include:
• Protect jobs from cheap labour in other countries
• To improve trade deficit
• Protect newly started/infant industries
• To earn more revenue from tariffs
• Protect local businesses from low priced competition
• Protect important national or strategic industries
Other appropriate responses should also be credited.
2
1(c) Outline two ways DWT could try to ensure quality production.
Award 1 mark for each relevant way.
Award 1 mark for each relevant reference to this business.
Points might include:
• Quality control [k] so check products before they are exported [app]
• Quality assurance [k] when making solar panels [app]
• Training/recruit skilled employees [k] to make full use of specialisation
[app]
• Use better quality materials [k] which could afford to pay for as it is a low-
cost country [app]
• Use new technology/CAM/CAD [k]
Other appropriate responses should also be credited.
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FAQs of Cambridge O Level Business Studies 7115/12 Mark Scheme

What types of questions are included in the Business Studies mark scheme?
The Cambridge O Level Business Studies mark scheme includes a variety of question types such as definitions, calculations, and structured responses. Each question is designed to assess different aspects of the syllabus, ensuring a comprehensive evaluation of students' understanding. The mark scheme also provides specific criteria for awarding marks, helping both students and teachers understand the expectations for each question.
How does the marking scheme support educators?
The marking scheme serves as a crucial tool for educators by providing clear guidelines on how to assess student responses effectively. It outlines the marking principles and criteria that examiners use, ensuring consistency and fairness in grading. This transparency helps teachers prepare their students by aligning their teaching methods with the assessment standards, ultimately improving student performance in the O Level Business Studies exam.
What is the significance of understanding the marking scheme?
Understanding the marking scheme is vital for students as it allows them to grasp what is expected in their answers. By familiarizing themselves with the criteria, students can focus on key areas that will earn them marks, such as clarity, relevance, and depth of knowledge. This knowledge can lead to better exam preparation and improved performance, as students can tailor their study strategies to meet the specific demands of the exam.
How can students use the mark scheme for exam preparation?
Students can use the mark scheme to guide their revision by identifying the types of questions that may appear in the exam and the marking criteria for each. By practicing past exam questions and comparing their answers to the mark scheme, students can gain insights into how to structure their responses effectively. This practice helps them understand the importance of clarity and detail in their answers, ultimately enhancing their exam readiness.
What are the key components of the Cambridge O Level Business Studies exam?
The Cambridge O Level Business Studies exam consists of various components, including short answer questions, structured responses, and case studies. Each component is designed to assess students' understanding of business concepts, their ability to apply knowledge, and their analytical skills. The exam tests a wide range of topics, ensuring that students have a well-rounded understanding of business principles.

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