Communicating Coffee
By communicating coffee knowledge and answering questions, partners are able to educate and
sell coffee to customers, increasing customers’ loyalty to Starbucks Coffee Company. In
Communicating Coffee, Partners gain a basic understanding of how and where coffee is grown
and processed, and what makes Starbucks coffee unique. They will also learn how to taste,
identify, describe and compare coffees.
Service at Starbucks
Service at Starbucks introduces partners to the steps of the Service Model (connect, discover,
respond). Participants learn how to create enthusiastically satisfied customers and to how create
the Third Place experience for our customers. Partners learn that Starbucks customers are
treated like invited guests. Partners should strive to make every customer interaction a pleasant
and fulfilling experience.
Art of Espresso
This program teaches participants how to prepare all espresso beverages at the espresso bar to
Starbucks Coffee Company's quality standards. Partners also understand the service
expectations, operational responsibilities, and selling skills required to help ensure product quality
and customer satisfaction. Partners learn the bar skills necessary to complete their Espresso Bar
Certification.
Barista Training Program In-Store Modules
First Impressions
In this welcoming meeting, the store manager introduces the new partner to Starbucks culture
and values. This is an opportunity for the store manager to welcome the new partner, set
expectations, and share their enthusiasm for working at a Starbucks store. The store manager
reviews dress code, new hire paperwork, job description, and other important information. This is
the first step in a new barista’s learning journey.
Cleaning the Café
Providing customers with an inviting environment is essential in creating the Third Place.
Creating a clean and fully stocked store provides a service experience that is positive and
comfortable for customers. This module introduces partners to the standards to keep the café,
restroom, and condiment bar clean and stocked.
Brewed Coffee and Tea
Throughout the day, partners are responsible for brewing Starbucks coffee and tea according to
the operational guidelines described in the Coffee and Tea Resource Manual. Partners learn
how to prepare and serve brewed coffee, hot tea, and iced tea to Starbucks Coffee Company's
quality standards, while providing exceptional customer service.
Beverage Communication
Once a customer orders a beverage, Beverage Communication begins. Beverage calling and
beverage identification are two skills used in Beverage Communication. This module focuses on
the skills and steps required to make sure that the customer receives the correct beverage as